Privacy Policy

AssetFrame is the data controller for personal data processed through this site. Contact: hello@assetframe.co.uk.

Account data (your email and authentication details) is handled by our authentication provider, Clerk. Payment data is handled by our merchant of record (Lemon Squeezy) — we never see or store your full card details. We hold your subscription status so we can grant access. We may collect basic, privacy-respecting analytics about site usage.

To create and secure your account, deliver the reports you're entitled to, process subscriptions, provide support, and comply with legal obligations. Our lawful bases are performance of a contract and our legitimate interest in running and securing the service.

We share data only with the processors that run the service — authentication (Clerk), payments (Lemon Squeezy), hosting (Vercel), storage/CDN (Cloudflare) and email — each under their own terms. We do not sell your personal data.

We use only the cookies needed to run the site: authentication and session cookies set by Clerk when you sign in, which are strictly necessary and need no consent. Our default traffic measurement (Vercel) is cookieless. If we enable Google Analytics it loads only after you accept the cookie banner — choosing Reject means no analytics cookies are set.

Under UK GDPR you may access, correct, delete or port your data, and object to or restrict processing. Email us to exercise these rights. You may also complain to the Information Commissioner's Office (ICO).

We keep account data while your account is active and as required by law, then delete it. Access to paid content is protected by authentication and short-lived signed links; we apply reasonable technical and organisational security measures.